I still hate the name.
I told her that when she first suggested it to me. I told her that when she got the signs made up for the building. I told her again when they actually went up on the building. I don’t think I’ll ever stop telling her.
It’s become our thing.
Even now when I’m standing behind a bar watching people push and shove to get someone to notice them in the seas of people all congregating there, all chatting between themselves weirdly perfectly content with the fact that it’s taking ages for them to be served, I hate the name.
Clearly the flyers that I helped distribute around the city for weeks and the emails I sent out to ‘influencers’ and all the social media posts that I somehow found myself in charge of paid off.
Clearly I am the only one who kind of really hates the name.
Maybe it’s the English graduate in me that refused to use text speak for years because if you could type ‘U’ then you could type the world really it’s not much quicker. I’ve learned over the years that my largest pet peeve remains incorrect spellings and this is no exception. Even though I have heard all of the perfectly crafted ideas and thought processes behind it, that one missing letter still finds a way to creep under my skin and irritate me.
For some reason it reminds me of expresso when it should be espresso. It just scratches at me in a really hard to reach place. The letter in question isn’t even really pronounced. I’ve got into so many arguments these last few years over a silent letter because the spelling and grammar snob won’t quit.
When I refuse to look into the mirror opposite this bar. It holds the reflection of the name brazenly plastered above the bar. Twice. Just in case you forget where you are. I’ve been assured more than once that one of them will cease to exist after the opening week.
I know that will be forgotten though and that it will be there indefinitely. I won’t be the one to remind her she said she would take on down. And I know she will find some reason for it stay. Like how she’s gotten used to it being there, or how shes all about the symmetry it provides and she can’t part with that any time soon. It will stay.
And I think I kind of want it to.
Even though I hate it.
This is the most excited I’ve ever seen her for anything. And ultimately, that’s all that matters.
Find me here: